Heart to Heart
Campaign for Gift of Life Donor Program
A campaign for the Gift of Life donor program to increase donor registrations. Aimed particularly at minority communities, the campaign aims to debunk myths that have made people hesitant to become organ donors.
Transit Ad
The Campaign
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Magazine Ad
Magazine advertisement uses a clear, cellophane-like material on the center page, so that when it is flipped, the image of the heart is imposed on someone from either side, showing the exchange between organ donor and organ recipient. With the flipping of the page, both sides of the organ donation story are shared, giving readers insight into how everybody involved is affected by the process.
SPREAD A
SPREAD B
Social Post for Instagram
Communicate more secondhand accounts from people who have been positively impacted in some way by organ donation.
Create interactive content on social media that helps users to debunk commonly believed myths about organ donation.
Fliers
Fliers that can be hung in various settings, and handed out on the street to raise awareness about the good that comes from electing to be an organ donor.
FLIER B
FLIER A
click to read!